Jun 07, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
We’re a big fan of Miles Johnson from Levi’s Vintage Clothing in Amsterdam and are proud to call him a denim buddy. So we were excited to see that the guys over at Mr Porter recognized Johnson’s talents and made this lovely video of him, below.
The video follows Miles through his seasonal work as the design directer at LVC, from visiting the archives in San Francisco for research and reference, through to designing trims, hardware and packaging, fitting garments and working on lookbooks. It’s a beautifully shot film narrated by Miles himself as he talks us through the history of the Levi’s brand and how he uses that rich history to drive the LVC line.
LVC was started in 1999 and replicates garments from the Levi’s history. Miles explains Levi’s beginnings in 1853 and riveting the first-ever jean in 1879. “You couldn’t put together a Levi’s Vintage Clothing collection if you didn’t have an archive like we do.”
It’s a beautifully shot film and worth a watch, so check it out:
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.