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Luxury modest fashion website The Modist debuts

Claiming to be the first global online destination for luxury modest fashion, The Modist made its debut Wednesday to coincide with International Women’s Day.

BRAND USP

Shipping to over 100 countries, the website is dedicated to women who “dress to express their style in a contemporary, fashionable yet modest manner”.

The site offers a “meticulously curated, high fashion platform for women whose personal dressing choices span all ages, faiths, cultures and ethnicities”.

Conceived by founder and CEO Ghizlan Guenez, The Modist launches with a selection of over 75 ready-to-wear and accessories brands. These brands include: Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou, among others, with further designers confirmed for pre-fall 2017.

COMMERCE AND CONTENT

Combining curated content and commerce, The Modist has an accompanying magazine ‘The Mod’. The magazine will provide shoppable content, seasonal features, styling guidance, moving image segments, behind the scenes excerpts as well as profiles and interviews, the company said.

COO Lisa Bridgett said: “The market potential within the modest fashion segment is vast and projected to reach a value of $484bn by 2019.  Our goal is to provide a one-stop, immersive content and shopping destination for the global luxury modest consumer whom we know and herald.”

Guenez added: “Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles – a relevant conversation at this time.

“We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman.”

The Modist is the second new site we’ve seen pop up recently to serve the modest costumer. Fashion brand RŪH Collective is also a key player in this market with on trend, Instagram worthy fashion pieces for the modest consumer.

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