Nov 15, 2017 | By Rose Garrod
Experience Lifestyle & Interiors on WGSN.
Lush, verdant greens take over exhibitions’ spaces and printed pattern at this year’s edition of Milan Design Week, bringing a breath of fresh air to Fuorisalone.
Luxuriant plants and jungle leafage are strongly featured across a diverse range of exhibitors and markets, from the high-end luxury players to avant-garde designers and more established brands.
Philippe Malouin displayed his new collection of 20 coloured concrete and quartz composite planters for Caesarstone with a striking setting of lush succulents and exotic greens, set off by the contrast with the highly opulent rooms of Palazzo Serbelloni.
French luxury brands Louis Vuitton and Hermès both dedicated their collections and set-ups to the jungle, the first enfolding its Objets Nomades collection with lush greenery across the stunning interiors of another baroque palace, and the latter presenting the Jungle Life wallpaper designs by illustrator Robert Dallet and the Zébrures new fabric patterns by Louis Bouquin, surrounded by the sounds and looks of a luxurious tropical garden.
Other designers and brands explored the watering systems of plants and their life across inside and outside settings, as displayed in the interesting works on self-watering plants by Pikaplant and the foldable flatpack greenhouse made by Jonas Wagell in collaboration with outdoor specialists Kettal, on show at Wallpaper* Handmade.
Plants are the must-do decorative accessory this year, and this is only our second day. We look forward to finding more interesting and eye-catching ways of displaying, nurturing and celebrating the need for green in our lives across the many more exhibitions we are set to cover.
Our trend and innovation reports on Milan Design Week and Salone del Mobile 2015 will be live soon – in the meantime, WGSN Lifestyle & Interiors subscribers can find verdant inspiration in our report on planters for the home, and track the surge of tropical passion across previous 2015 trade shows such as Heimtextil and Maison & Objet.
– Gemma Riberti
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.