Jul 18, 2018 | By Laura Welch
Request a demo to experience WGSN.
THE INNOCENT BOHEMIAN
Milan: The exuberance of vacation locales is always a factor for Luisa Beccaria and this season her destination was the Brazilian state of Bahia, a place which inspired a sweetly casual and beachy vibe. Tailor-made for the Juniors market, Beccaria’s cotton eyelet peasant dresses were flirtatious and charming, with floral mesh panels and stripes that looked innocently bohemian. Cinched at the waist with simple ribbon belts, the silhouette was primarily lean and tiered ruffle embellishments were also best without excessive volume. However, the designer ran into trouble when transitioning to evening, and the ease of feminine cotton and lace did not translate to stodgy wallpaper florals, while headscarves suddenly read more washerwoman than “Girl from Ipanema.”—Nina Stotler
Silhouette: A-line / Long / Off-the-shoulder / Slouchy
Color: White / Vibrant pink / Sky blue / Pastel blue / Mint
Key Items: Maxi dresses & skirts / Peasant tops / Shirt dresses / Ruffled a-line miniskirts
Materials: Cotton eyelet / Mesh / Chiffon / Printed silks
Print + Pattern: Wallpaper florals / Stripes / Dots
Details + Trim: Tiered ruffles / Cutouts / Poet sleeves / Pleating
Accessories + Footwear: Ribbon belts / Headscarves / Peep-toe sandals
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.