20 hours ago | By WGSN Insider
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Oct 19, 2016
Lucky Brand and Ornamental Conifer have teamed up to create the perfect jacket to get you through this transitional weather in style.
For the first-time ever Lucky brand taps into the collaboration train and the outcome is a match made in denim/leather heaven. Brand collaborations are nothing new in the fashion/retail world, but it comes as a delightful surprise to see Lucky brand tapping into this trend for the first time and supporting local artists.
Ornamental Conifer, known for its authentic, colourful hand painted idioms definitely brings a modern street appeal to Lucky, something noticeably fresh and new for the laid-back LA brand.
“I was drawn to Lucky Brand because their belief of maintaining authenticity in everything they do is directly in line with my ethos as an artist. They were happy to let me steer the ship and stood by supporting my every idea. It’s great when a company wants to collaborate and they show 100% trust in the artist vision, it makes the whole project a lot more fun and in turn the outcome is a far better product,” adds Conifer.
All these jackets are ready to purchase at luckybrand.com. As if this isn’t enough, Lucky brand is offering a chance to win one of the awesome limited-edition jackets, all information to enter is on their website.
Check out all the cool jackets below:
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