Nicolas Ghesquiere invites you to see his entire creative process and its a fascinating experience, says WGSN correspondent Zuzanna Butkiewicz
Get ready for this truly immersive exhibition, revealing Nicolas Ghesquiere’s creative process behind Louis Vuitton’s Autumn/Winter 2015 collection. But before you go, these are three things you need to know…
Where: 180 The Strand WC2R 1EA / 44 (0)20 7636 5443
1. Where & when: London is the next city on Louis Vuitton’s agenda to host its ongoing exhibition series “#LVSeries 3 – Past, Present, Future” between September 21 and October 18, deliberately overlapping with London Fashion Week. The brand is set to transform 13 rooms in a former office next to Somerset House into a spectacle of craftsmanship with a dose of commercial flair.
2. The idea behind it: Since Nicolas Ghesquiere took the reigns as Artistic Director in 2014, the French fashion house launches a travelling exhibition every season marking the arrival of a new collection. As the successor of “Series 1” which was showcased in Shanghai and Tokyo for A/W 2014 and “Series 2” for S/S 2015 shown in LA, Beijing, Seoul and Rome, “Series 3” arrives in London focusing on Autumn/winter 2015. What was once a privilege only for fashion insiders watching the live shows, will be now showcased in the exhibition. Visitors will experience physical and interactive immersion in the collection and every step of its production. Apart from increasing commercial desire, the show aims to consolidate the brand’s heritage and values that easily get lost in the digital era: emotions, creative intensity and energy, all accompanying fashion shows.
3. What to expect: Expect true immersion in Nicolas Ghesquiere’s creative process, from the moment garments were stitched to them appearing on the catwalk. Visitors will have the chance to experience the “Infinite Show”, a projection of 50 looks from the collection onto double-sided, real-scale screens. The last display will present the current advertising campaign shot by Bruce Weber and Juergen Teller, with a pile of free posters and stickers depicting this season’s key accessories in a “Sticker Room”.
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