Louis Vuitton



Under the direction of Marc Jacobs and Paul Helbers, the Louis Vuitton man of F/W 10 found his comfort level with classic shapes and masculine luxury. A soundtrack that blended Viennese waltzes with techno music was the perfect metaphor for a runway full of modernized tradition. Helbers sited his inspiration as the Wiener Werkstätte movement from the early 20th Century, which brought together a community of artists, architects and designers with the aim of unifying all facets of human experience into one accessible work of art. Items like techno trench coats lined in wool and classic blazers with leather piping and paneling showcased the idea of Werkstätte best — the fusion of various design techniques. This being Louis Vuitton, bags were almost as important as clothes, with models carrying oversized totes, steamer styles and leather portfolios. The refined color palette of grey, chocolate and camel was drawn from modernist architecture, another sign that the house of Vuitton is moving beyond reptitive logos and allowing beautiful clothes to speak for themselves.

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