Louis Vuitton


The announcement that the Louis Vuitton show would be broadcast live on Facebook should have been the first sign that Marc Jacobs was up to some new tricks. What resulted was a collection that is sure to please the tech-savvy generation, turning Vuitton’s polished sophisticate into a wide-eyed ingenue on a worldwide tour, circa the 70s and 80s. Jacobs brought together the street styles of Tokyo and London, layering patchwork plaid skirts, aprons, cotton girdles, brocade bike shorts, prep school button-ups and cardigans, all with jackets tied around the waist in typical tourist style. Wallpaper florals and plaids clashed with retro upholstery jacquards and splotchy pastel taffetas with reckless abandon. Giant souvenir raccoon tail key chains hung off low-slung messenger bags, back-to-school backpacks, oversized fanny packs, and even corner-deli plastic bags, all in juicy fruit brights. Afro hairdos — part Nancy comic strip and part 60s radical Angela Davis — brought with them other hippie trademarks, like furious fringing, Native American motifs and Vietnam War-era fatigues; olive-drab flap pockets added an edge to bouclé suits and the LV monograms embossed leather surplus bags. Beneath all the ironic posturing, hallmarks of the label anchored the collection — metallic coats, flirty suits, and draped tie-dye dresses backed with mesh should tide the Louis loyalists over until the next collection.
View Collection Images

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.