Open this week, cult juniors brand Wildfox bows its first flagship in West Hollywood. Founded by Angelenos Kimberley Gordon and Emily Faulstich in 2007 and specialising in cheeky graphic t-shirts and shredded intarsia knits, the brand has grown exponentially into an empire which now includes swimwear, denim, sunglasses and kidswear. The brand’s first brick-and-mortar shop is approximately 2,000 square feet with an open floor plan, a garden patio and a VIP dressing room tucked away in the back. The exterior is Wildfox’s signature pink while the interiors will shift several times a year, redecorated and reimagined inline with the current season’s themes. At the moment, the boutique reflects the Fall 2014 collection’s Jane Austen-inspired, wintry theme from styling to props. Aside from the full Wildfox Clothing lines, Collection, Essentials and White Label, the shop will also carry the Wildfox Sun, Wildfox Swim, Wildfox Denim, Wildfox Kids, Wildfox Intimates and Wildfox Accessories collections. In addition, Wildfox will stock Leenabell jewellery, which ranges from repurposed vintage jewels to vintage-inspired pieces. – Chris Tsuyuki


8710 Sunset Boulevard / 1 310 855 9040

Photos courtesy of Wildfox

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