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Los Angeles: For The Gents, La Brea Avenue

Some might find it hard to compete with the Los Angeles popular concept store American Rag but, two new shops directly across the street are holding their own each with a unique voice, standout merchandise and impressive store displays.




General Quarters:

Channel an all-American style with quality chambray and flannel button ups, chinos, denim and duffel bags. This supreme edit of quality menswear is matched by a must-see rack of denim overalls for tiny tots. The pieces are expertly showcased in thoughtful displays made up of vintage furniture, fixtures, racks and motorcycles (that’s right, there’s more than one) making for truly inspiring quarters.

Feal Mor:

Vintage military apparel, American ceramic pottery, vintage bikes and surfboards are showcased alongside racks of the workwear inspired Feal Mor collection. After perusing these goods give into temptation and challenge a fellow shopper to a gentlemanly game of foosball.

Feal Mor


165 South La Brea Avenue | 1 323 939 6600

General Quarters


153 South La Brea Avenue | 1 323 937 5391

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