L’Oréal Paris Pegs Lara Stone as its New Muse

Move over (just a little) Doutzen Kroes, L’Oréal Paris is adding another blond and beautiful Scandinavian muse to its roster of influential and jaw-droppingly stunning ambassadors.

Lara Stone, the curvy, gap-toothed, catwalker and editorial inspiration will join Jennifer Lopez, Frieda Pinto, Eva Longoria and Beyoncé as a spokesmodel for the beauty brand.

We know her best as Prada‘s Infusion d’Iris, her sexy ad for Calvin Klein Push Positive bra campaign and banned-in-Australia Calvin Klein Jeans ads that caused more than a little controversy.

We can’t wait to see the kind of sex appeal that Stone will bring to L’Oréal Paris.

 – Glynnis Mapp, Stylesight Beauty Editor


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.