Feb 07, 2020 | By Carla Buzasi
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Feb 25, 2019
L’Oréal announced a new in-store hair colouring personalisation tool a mere week ago, using artificial intelligence technology from ModiFace, the company it bought in 2018.
Now the brand has another tech development, with an AI-powered skin diagnostic tool that’s based on years of scientific research at L’Oréal’s Research & Innovation centre.
The tech uses an AI-powered algorithm which, using deep learning, has taken in 6,000 existing clinical images and over 4,500 smartphone selfies from women of all ethnicities, taken in four different lighting conditions.
The company said that the results, which were developed with dermatologists, achieved “a high level of skin assessment precision”. Accurate results were obtained with different facial expressions and photo-taking conditions (light, phone position) similar to those used by consumers.
The practical results of all this are being seen in Canada (which is where ModiFace is based) for the Vichy brand under the name SkinConsultAI, with the tech being rolled out to its international websites later in the year.
After uploading a selfie, women will get lots of information about their skin, its strengths and weaknesses, areas that need to be addressed and a customised product routine. The focuses will be under-eye lines, lack of firmness, general fine lines, lack of radiance, dark spots, deep wrinkles and pores.
“With the acquisition of ModiFace, we have started a second phase of L’Oréal’s digital transformation, focused on reinventing the beauty experience through technologies such as voice, AR and AI,” Lubomira Rochet, chief digital officer of L’Oréal, said.
“We believe that services will be the new gateways for discovering our brands and products. After virtual make-up try on, virtual hair colour try on, online beauty consultations powered by AR, L’Oréal and ModiFace are proud to unveil the first skincare diagnostic authentically powered by AI and science”.
For more on the crossover between beauty and AI, read up on WGSN’s recent beauty report: Skin Tech: Mespoke Beauty
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