Looney Tunes Leads The Fashion Pack
By Shanu Walpita

Covetable licensing partnerships between Warner Bros and leading fashion brands continue to thrive, with playful cartoon characters punctuating noteworthy collections for the youth market.

Feb 23, 2015
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Looney Tunes’ iconic characters incite a playful, nostalgic cool-factor for numerous fashion leaders, proving it’s continued relevance and influence across a wide range trend-leading retail channels.

Boasting over 1,000 licensees, Forever 21, Zara, Primark, Bershka, H&M, Iceberg and Lazy Oaf are amongst the many industry tastemakers successfully partnering with Warner Bros Consumer Products to punctuate collections with the classic animation characters that have come to define our childhood.

“We’re thrilled with the way Looney Tunes has lent itself to so many fashion applications. Designers are using the characters’ iconic looks and unmistakable personalities to create ranges that are fun and of the moment,” said Emanuela Tartari, Director, Apparel, Accessories, Housewares and Domestics, Warner Bros Consumer Products EMEA.

  

The versatility of Looney Tunes licensing comes into effect when brands explore the potential of jersey, knit and denim. The youth team was particularly drawn to Bershka’s covetable indigo staples, which exemplify the perfect balance between trend and toon.

The global reach and pop culture impact of Warner Bros continues to manifest future collaborations and partnerships, making it impossible for us to say “That’s All Folks!”.

– Shanu Walpita


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