Aug 08, 2017 | By Emily Cater
Request a demo to see WGSN for yourself.
The legacy left by Yves Saint Laurent is much longer than his three initials. Those iconic letters, engrained in the minds of every fashionista in the world, are a representation of something more. By creating a ready-to-wear brand under his own name, Yves Saint Laurent Rive Gauche sent an empowering social and political message to the world in the 1960s.
Today, after the success of last year’s retrospective exhibit on the designer’s life and legacy, the Pierre Bergé Foundation is exploring the revolutionary side of Yves Saint Laurent’s career. On display are seventy looks from his prêt-a-porter collection, Saint Laurent Rive Gauche.
Launched in the decade of the Counterculture Revolution, the ready-to-wear brand Saint Laurent Rive Gauche was a new and foreign concept, even to most seasoned shoppers. Picking up on this facet of the label, the exhibtion does its best to recreate the atmosphere of the swinging sixties through aspects such as the music and décor.
Paving the way for the ready-to-wear we all know today, Yves Saint Laurent’s independence led the charge to the future by creating financially and socially accessible fashion for the people.
“I want to break away from the idea that haute couture is the sole image of fashion. Fashion is what can be worn. This is the main square, not a closed circle.” –Yves Saint Laurent, 1994
Fondation Pierre Bergé
3 rue Léonce Reynaud 75116 / +33 (0)144316431
Through July 17, 2011
Photos: Courtesy of Fondation Pierre Bergé
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.