6 hours ago | By WGSN Insider
Sep 28, 2017
Hello Love is a “RETAIL HYBRID” founded in London’s Southampton Row by Jane Hutchison & Kevin Helton, with the purpose of practicing mindfulness and teaching personal sustainability to prevent illness.
Prior to founding the Hello Love retail and wellness space, the duo had previously connected on a passion project dubbed “Lot Six”, a sustainable finance platform designed to help artists streamline their production process. So they were no strangers to disrupting traditional business models and making them better. For Hello Love, they both felt that retail was the best medium to educate and collaborate on next.
However six months into the venture, Jane was diagnosed with breast cancer. This of course hit the two hard, and forced them to pivot their model. And so, they decided to shift their focus and make Hello Love a space where you could still buy beautiful things, but also raise money for Hello Beautiful Foundation (the cancer charity that also lives within the space), and make the time to take care of your mind and body.
Hello Love, serves as an emporium that houses several projects from Hutchison and Helton including Carbon Fresh, their organic juice bar and tea house, Bloomsy of London – a plant and floral arrangement brand, Team Six – a fashion design collective and a few others. There is also a dojo in the basement offering classes and workshops for a small fee emphasising: Qi Gong, Yoga, sound bath therapy, and other holistic practices to realign the spiritual centre and unify each guests’ purpose. Attendees can pay and drop into classes for £16, but students and seniors get discounts and cancer sufferers have free access to the space.
And what abut the name? Well, that was concocted by reverse engineering the brand. Hutchison & Helton wanted the name Hello Love to fit seamlessly with the people they planned to collaborate with. Selah Marley is currently curating events at the space this month, and so the sign outside reads ‘Love Selah’, and next month the shop will be collaborating with Stella McCartney on an experience titled ‘Hello Stella’.
All this shows that, more than just a new, exciting retail spot in London, Hello Love is a cultural movement that speaks to collaboration, artistic expression, personal sustainability and positive social change. It also hopes to foster a culture of self care, not in the buzzword sense, but as a real way to move forward in this ever stressed, always-on and always-connected society, reminding us to put our health first and take regular breaks.
Find out more about Hello Love here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.