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LONDON: Wolford Marylebone store

Austrian ready-to-wear label Wolford’s new boutique has just opened on Marylebone High Street, and is sure to be popular with both local yummy mummies and the fashion conscious alike. Measuring 45m2 and spread over two floors, the store carries its full range of luxury ready-to-wear across hosiery, lingerie (including Shape and Control), swimwear and accessories. The new boutique marks the brand’s 3rd central London store and is part of its ongoing expansion on the retail side of its business, with more openings planned in the capital over the next year or two. Wolford is renowned for its innovation in lingerie and hosiery ever since the company was founded in the `50s, and boasts 10 mono-brand sales shops throughout the UK and Ireland. –Emily Cater

Wolford

22 Marylebone High Street W1U 4PF / 44 (0)20 7935 2830

Photos courtesy of the brand.

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