LONDON: Victoria Beckham Flagship
By Emily Cater

Victoria Beckham has opened her debut store on Dover Street in Mayfair, London.

Sep 30, 2014


Victoria Beckham has opened her debut store on Dover Street in Mayfair, London. Based in a Georgian building, the three-storey space houses the designer’s ready-to-wear collection and the diffusion line Victoria, Victoria Beckham, as well as denim, accessories, eyewear, and a new range of leather goods including small and large pocket pouches, wallets, and journals. Designed by multi-award winning London-based architect Farshid Moussavi, the space has been created to look more like a gallery, with an impressive flight of 4-meter-wide polished concrete stairs leading to a giant projection on the first floor’s end wall, and a cast-concrete latticed ceiling above. American walnut and bottle green glass surfaces show off large changing rooms and cash-wrap areas, while freestanding furniture is bespoke, modular and hewn from a single piece of walnut. The shopping experience is made more personal as traditional till points are replaced with iPad payment. –Emily Cater

Victoria Beckham

36 Dover Street W1S 4NH / 44 (0)20 7042 0700

Photos courtesy of Victoria Beckham

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