LONDON: The GOODHOOD Store

Fashion and lifestyle shop The GOODHOOD Store has unveiled its new 3,000 sqft. flagship in Shoreditch comprising an extended edit of womenswear, menswear, kidswear, accessories, beauty and interiors, alongside its first GOODHOOD café in collaboration with Brett Redman (of Elliot’s Café Borough Market and The Pavilion Café Victoria Park). The distinctly Scandinavian space features planked floors, wooden display structures, white walls, and a grand-scale log that doubles as seating.

The new space boasts a larger number of luxury contemporary brands including cult labels such as Our Legacy, Filles à Papa, Wood Wood, Levi’s and Aesop, as well as skate and streetwear brands including Neighborhood, Vans and Cavempt. –Emily Cater

The Goodhood Store

151 Curtain Road EC2A 3QE / 44 (0)20 7729 3600

Photos courtesy of The Goodhood Store

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.