LONDON: Roksanda Ilincic London flagship

Serbian-born, London-based designer Roksanda Ilincic has opened her debut standalone store in the luxury shopping district of Mayfair. Housed in the former Pyms Gallery on Mount Street, the 2,090 sqft. space is set inside a Grade II-listed building and has been designed collaboratively with British architect David Adjaye, known for creating spaces for Alexander McQueen, Jake Chapman and Juergen Teller. Other luxury labels based on the street include Christian Louboutin, Balenciaga and Marc Jacobs. The launch of the new store marks a period of growth and expansion for the designer, and coincides with the rebrand of her label to ROKSANDA. –Emily Cater

Roksanda Ilincic

9 Mount Street W1K 3NG / 44 (0)20 7613 0499

Photos courtesy of Roksanda Ilincic

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.