May 30, 2019 | By Louise Squire
Request a demo to see WGSN for yourself.
Having earned a reputation as London’s edgy food destination and boasting rapid creative growth, Brixton boasts a new initiative: a unique, modern space created to help local innovation flourish: Pop Brixton.
Pop Brixton is based on a sustainable business model, with the award winning Carl Turner Architects company behind its design specialising in creating low-cost, yet high-impact architecture.
This urban green space is built out of eco-friendly upcycled shipping containers that form the backbone of its sustainable character, and will be occupied by local start-ups across retail, food and drink, creative industries and the arts. As part of the project, a whole range of communal and entrepreneurial activities will be involved in supporting the local community, such as the upstairs Pop Farm garden and greenhouse that was planted by the residents of Brixton.
Aside from the laid-back, yet buzzling ambience of the venue and its roster of upcoming events including art exhibitions, workshops and cinema screenings, what makes this a go-to destination attracting visitors from outside the area is the wide array of food on offer. Pop Brixton is located in close proximity of the tube station, but visitors won’t need a map to find it – the mouthwatering smell gives it away.
The stands are spread over two levels and burst with flavours from around the world, mixing international specials such as Indian spiced burgers from Baba G’s, Caribbean street food by Mama’s Jerk, Vietnamese salads by Viet Box, Ghanaian dishes served by Zoe’s Ghana Kitchen just to name a few of the appetising food offerings. Not forgetting those with a sweet tooth, just a few stalls further on the ground floor, Supercute won’t let visitors pass by without trying their luscious macarons, not to mention Yumitub’s absolute hit: Thai-style fried ice cream rolled on frozen plates. Everything is colourful and designed to arouse the appetite, making this multisensory indulgence hard to resist. What’s more, it’s super affordable too, making it a great spot for food and drinks with friends.
By celebrating a rich variety of intriguing tastes from different cultures, Pop Brixton takes London’s street food to a completely different dimension- something not to be missed, on until October 2017. –Zuzanna Butkiewicz
49 Brixton Station Road SW9 8PQ / 44 (0)20 7274 2902
Images by WGSN
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.