May 09, 2018 | By WGSN Insider
Rugby Ralph Lauren is famed for its more youthful and edgy take on all-American style, and for only the second time, the company has opened a store outside of the US (a Tokyo location opened last September). Already a fashion icon in New York City and major college towns across America like Boston and Washington DC, Rugby’s first store in the UK is on the corner of King Street and the West Piazza in London’s Covent Garden. Housed in a stunning 17th Century building, the 5700 square feet boutique’s layout is modeled on traditional collegiate residential halls, complete with corniced ceilings and library-like rooms.
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