Jan 16, 2017 | By Emily Cater
Request a demo to see WGSN for yourself.
Jun 28, 2013
Nestled in between the trendy Dalston area and the always-happening Hackney neighborhood in East London, Wilton Way is an upcoming street well worth keeping an eye out for when in London. Off the beaten path, this quaint street is a hidden gem, dotted with multiple independent stores, eateries and even its own radio station, London Fields Radio. A grownup version of the ever-popular and busy Broadway Market, Wilton Way offers a stylish yet laidback East London vibe. The Wilton Way Wednesdays initiative has proven popular with local Hackney folk, offering an evening of late night openings, culture and even the chance to have a “speed-tarot” reading. The perfect antidote to the chain stores and luxury boutiques of central London, this small street is all about local community and locally sourced products with a friendly, neighborly vibe. -Anna Jacobsen
Wilton Way Cafe
63 Wilton Way E8 1BG / 44 (0)20 7249 0444
Pop into Wilton’s quaint café for a coffee and buttercream cupcake, or why not try one of its delicious rustic sandwiches? Designed by local interiors specialist The Dog and Wardrobe, the space fuses industrial and natural materials with cheerful rainbow colored light fixtures. Wilton’s also hosts regular art exhibitions, as well as being home to the popular local London Fields Radio station.
47 Wilton Way E83 ED/ 44 (0)20 7275 8360
Violet is an utterly charming bakery specializing in cupcakes and other ultra-fabulous sweet treats. Owner Claire Ptak used to work at the Alice Waters foodie temple Chez Panisse in California, the skills acquired there are apparent in the inventive use of flavors such as salted caramel, candied violet and coconut milk. Complete with vintage interiors and direct view into the busy kitchen, Violet is great Hackney hangout spot.
52 Wilton Way E8 1BG / 44 (0020 7254 8311
Opened earlier this year, Mayfields is named after a green grocers located on this very same address back in 1850s. Serving an inventive selection of European-inspired cuisine, Mayfields offers an ever-changing menu using locally sourced produce with remarkable results. Portions are small and you’re encouraged to order multiple plates to share at this understated contemporary bistro.
The Spurstowe Arms
Corner of Wilton Way/ Greenwood Road E8 1AB / 44 (0)20 7249 2500
Labeled by some locals as the trendiest pub in London, the Spurstowe has become one of the most popular pubs in Hackney, featuring a highly fashionable crowd of mainly creative types, artist and fashion designers. The antique furniture and shabby-chic décor add to the creative atmosphere of this cozy pub. Visit on a Sunday afternoon to experience the oh-so-British roast dinner experience.
71 Wilton Way E8 1BG / 44 (0)20 7249 6815
The newest shop addition to ever-evolving Wilton Way is J.Glinert, an adorable general store selling a variety of understated stationery, decorative objects as well as a carefully curated selection of art and design books and magazines. *Open Friday- Sunday only
The Other Side of the Pillow
61 Wilton Way E8 1BG / 44 (0)79 8887 0508
Owners of quirky vintage shop The Other Side of the Pillow, Henry Davies and Maurizio Di Nino, have a passion for all kinds of collectables from the 1960s to the mid ’90s: cameras, line-dancing shoes, antique furniture and tea sets. However, it’s the great collection of original Vans skate shoes, vintage sportswear and designer sunglasses that stand out at this eclectic store.
67 Wilton Way E8 1BG / 44 (0)20 7923 2001
Founded in the famous Borough food market seven years ago, the Wilton Way outlet of Borough Wines opened last year and offers an ever-changing excellent selection of high-quality wine, beer and champagne. Fill your own bottle at the wine barrels or ask for advice from the helpful, knowledgeable staff. This cozy store also offers a tiny bar where you can try wines both by the glass and bottle.
Toppers of Hackney
65 Wilton Way / 44 (0)20 7254 0005
One of the first places to realize the potential of Wilton Way, this cute hair salon opened in 2011 and offers haircuts, head massages and retro hair-styling classes. The shabby-chic interiors add a cozy and bohemian vibe.
Where: Wilton Way, Hackney E8, London
How to get there: Overground to Dalston Kingsland or Hackney Central or bus 38, 242 and 277 from central London
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.