May 10, 2017 | By Carlene Thomas Bailey
Request a demo to experience WGSN.
London: With the opening of it’s new flagship store on Old Bond Street the Italian house presented a collection inspired by London and all it’s facets including Cecil Beaton’s iconic photography of Britain during World War II. From the shadowy environs of Hackney to glamorous Mayfair, the contrast was translated with understated luxury into pinstripe looks layered in capes, pyjamas and dressing gowns, styled with leather boxing shorts, mink head guard hats and mittens – channeling the fighting spirit of the boxing clubs. Abstract photorealistic floral prints resembled delightful summer days in Kensington Gardens and Victoria Park with its blooming peonies and roses. Long tailored jackets with high waist wide leg trousers featuring an elastic cummerbund married Max Mara’s excellent tailoring and outerwear with the athleisure ease of London’s east. – Christa Kaufmann
Theme: London in all it’s facets and Cecil Beaton’s iconic photography
Key Items: Leather boxing shorts / Three piece suit / High waist wide leg trousers / Shirtdress / Pencil skirt / Trench coat / Oversized Parka / Fur coat / Wrap coat / Collarless coat / Slim knit dress / Trouser suit
Colours: Black / Midnight blue / Yellow / Pink / Olive / Beige / Corn yellow / Brown / Brick / White
Materials and Trims: Leather / Wool / Cashmere / Silk / Knit / Coated cotton / Fleece / Fur / Crushed silk / Metallic fabric / Double face / Wool crepe / Silk georgette
Print and Pattern: Pinstripe / Abstract photorealistic floral print / Monogram patches / Abstract oversized rose print / Stripes
Footwear and Accessories: Stilettos / Ankle boot / Sneaker / Mink head guard hat / Mink mitten / Wide waist belt
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.