Mar 13, 2019 | By Alexei Cowan
Request a demo to see WGSN for yourself.
The latest contemporary London hotel from the Firmdale hotel group (the group behind Crosby Street Hotel in New York and London’s Soho Hotel) offers guests an “urban village” feel with a luxurious yet modern interior designed by its owner, the award-winning Kit Kemp. Based in Soho, the Ham Yard Hotel’s key features include a tree-filled garden and a specially-commissioned bronze sculpture by Tony Cragg, as well as its Soholistic Spa and Gym, an 188-seat theatre and a `50s style bowling alley.
Lending a stylish boutique feel, there are just 90 rooms and a further 24 apartments for residents as well as a private rooftop terrace for guests allowing unparalleled views over the city. We also have it on good authority that the Ham Yard Hotel’s restaurant and bar makes for a delicious pit stop for pre-, or post-theatre food with samples on the menu ranging from the house-glazed Ham Yard Ham to the wackier ice-cream sandwiches, as well as smaller plates such as the pulled pork sliders and barbequed octopus with pickled white cabbage, lime, chilli and mint. – Emily Cater
1 Ham Yard Soho London W1D 7DT / 44(0)20 3642 2000
Photos courtesy of Ham Yard Hotel
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.