May 23, 2019 | By Alice Gividen
Request a demo to see WGSN for yourself.
Sep 13, 2013
A seriously chic addition to London’s hotel scene, yesterday saw the much-anticipated opening of The London Edition, a new hotel by Ian Schrager and the Marriott hotel group. Schrager, the man behind Studio 54 and iconic London hotels Sanderson and St. Martins Hotel is known for his collaborative work with the creative community, and has previously teamed up with super talents including Basquait and Philippe Starck. The London Edition is an exhilarating example of fine yet quirky design. Housed in a row of Grade II listed Georgian townhouses, the interiors are as impressive as they are stylish with a selection of contemporary design features including pale wood and a neutral color palette mixed with opulent artwork and splashes of bold hues and unexpected textures. Housing 173 rooms, two bars and the upscale Berner’s Tavern restaurant, this new hotel opens in perfect time for London Fashion Week and we anticipate this to be one of the hottest new hangout spots for the week (and months) ahead. -Anna Jacobsen
The London Edition
10 Berners Street W1T 3NP, Fitzrovia / 44 (0) 20 7781 0000
Images courtesy of The London EDITION
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.