Dec 06, 2018 | By Quentin Humphrey
Request a demo to see WGSN for yourself.
Luxury Italian fashion brand Fendi has opened this three-story flagship on Bond Street in a historic 19th century building boasting art works and specially-commissioned design pieces. The store is complete with an oversized chandelier made from shards of Murano glass, a grand spiral staircase and accents of leather, bronze and stone to exude extravagance on every level.
“We are proud to introduce our new men’s concept in London; a city with a renowned tradition in men’s tailoring. The culture of this city is deeply rooted in both respect for traditional craftsmanship, as well as passion for creativity and innovation, particularly in the design field, the same values we share at Fendi,” says Pietro Beccari, Chairman and CEO of Fendi.
The first floor stocks the full womenswear line alongside accessories and watches, while menswear can be found on the basement level. Also featured here is the Fur room and the dedicated Baguette Wall, a tribute to its famous bag. Keep an eye out for photographs of Roman fountains taken by Karl Lagerfeld for The Glory of Water project, referencing the store’s Roman heritage with innovation and modernity. –Emily Cater
141 New Bond Street W1S 2BS / 44 (0)20 7927 4172
Photos courtesy of the brand
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.