Sep 20, 2019 | By Athena Chen
Sep 19, 2016
In the age of multiple social media platforms that focus on the visual, from Instagram to Instagram Stories and Facebook Live, the fashion week catwalk sets are helping to turn fashion shows into the awe-inspiring spectacles, perfect for your social media feed. This London Fashion Week SS17 delivered everything from circular sets to carousels which acted as the perfect stage for some dazzling collections. Designers are enlisting the help of highly regarded artists-turned-set designers to create the impressive catwalk sets, which are often scaled down and carried through to window displays to complement collections.
Below is our selection of the favourites this season:
Show: Anya Hindmarch
Following last season’s amazing disco Tetris set from Stuart Nunn of INCA Productions, this year, INCA Productions created another show-stopping set, reflecting a fashion-style amphitheatre. Anya Hindmarch said that this season the collection and the setting was all about exploring the relationship between geometry and art.
Show: Mary Katrantzou
The designer teamed up with design and production agency BureauBetak, to create this stunning catwalk set. The catwalk collection was an ode to her signature prints, or as she described it: ‘a Greek Aesthetic through the pop art prism’, and the set was the perfect backdrop. The set was also perfectly Instagram-worthy and transformed to transport the voyeur into the Katrantzou universe.
Show: Ashley Williams
The audience of fashion editors were invited into Williams’ teenage bedroom this S/S17. As set designer Tony Hornecker helped to recreate her bedroom for her Teenage Angst youthful collection, that celebrated her teen idols and showcased the nostalgic skater graphics of the 1990’s.
Created by Blonstein Productions, the Aquascutum set was a salon vibe, held at No. 9 Grosvenor Place, complete with cocktail and leopard print interior design, inspired by the photographer Helmut Newton.
Show: Marta Jakubowski
LFW NEWGEN designer Marta impressed the crowd of editors at London Fashion Week this season which her collection and her set. The set was designed by Gary Card, who transformed the location into a full on carousel which moved to showcase the full collection, with clothes that blurred the line between minimal and maximal.
THANK YOU SO MUCH TO EVERYONE INVOLVED Photo: @morgan_odonovan Set: @garycard Styling: @taticotliar Veils: @noelstewart Casting: @mischanot & @troyfuss @tm_casting Hair: @cyndiaharvey Make-up: @lucyjbridge Shoes: @drmartensofficial PR: @elladrorpr & @ashjsmithuk THANK YOU TO ALL MY BEAUTIFUL MODELS AND MY AMAZING TEAM ❤️ #NEWGEN @topshop
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