May 23, 2019 | By Alice Gividen
Request a demo to experience WGSN.
Sep 18, 2017
Stripes are never far away from the catwalk, a wonderful staple, a runway constant. But contrasting to what we saw in New York for S/S18, where the stripes were cleaner, more workwear focused and very fine, London is all about breaking rank with this.
London is all about clashing colours and bigger stripes. Designers in London are getting creative with the perennial stripe, experimenting with scale, colour and splicing to elevate this classic print. “Vibrant colour combinations are key, adding a graphic stamp to suiting and occasion dresses”, says WGSN’s Senior Editor of Prints & Graphics.
The colouring is important, as it’s offering a more youthful direction. We’re seeing bright on brights, lots of saturated colours with limited neutrals in the mix. It’s also a continuation of what we saw in pre-summer with labels like Henry Holland where bold stripes in clashing saturated shades brought a sense of fun to resort wear.
This trend feeds into our WGSN prediction of a ‘Psychedelic Summer S/S 18′. “From vintage exotic botanicals, to 1990s rave culture, psychedelia from throughout the ages inspires a plethora of print and graphic directions for S/S 18”, explains WGSN Editor of Print & Graphics, Izzy Wharton. Bold and bright is here to stay for next season!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.