13 hours ago | By Jane Boddy
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Feb 22, 2017
By WGSN Insider
This season, London designers pulled out all the stops to create truly unique catwalk designs for the Autumn Winter 17 shows.
Here are some of our favourites:
The Phoebe English runway show dazzled crowds with the fashions on the runway and the exquisite location: Fitzrovia Chapel in central London. The chapel with detailed mosaics, marble walls and gothic-inspired arches, was Insta-worthy enough already but the added touches, including large floral wreaths (courtesy of Maison de Fleurs) for the models to pose in, helped to perfectly finish the look.
This season, Ashley Williams took us outside of her teenage bedroom from last season and into a childhood yard. She had her models walk through an overgrown back garden set, complete with a slide, Little Tikes Cozy Coupe, and an old plush chair.
Ashish‘s runway started with a glittery broken heart and went into a Wizard of Oz-inspired yellow glitz road, complete with bouquets of red poppies. Teaming up with Thomas Petherick and Blonstein Productions, this catwalk truly highlighted Ashish’s love of everything that sparkles, and was perfectly married to his fashion sentiment of love without boundaries.
@anyahindmarch #anyahindmarch #LFW #LondonFashionWeek #INCAevent #aw17 Stylist: @phoebearnold Hair: @lukehersheson @johnfriedauk Make Up: @thevalgarland @maccosmetics Nails: @mariannewman @nailsinc Lighting: @nickrenegade @dave_ambrose Music: @frankmusik PR: @tcs_daniel Yum: @qnolauk @savsesmoothies @evianwater Thank you to everyone involved…. Photographer: @charlie_wheeler_
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Collaborating with INCA Productions yet again (remember that amazing set from last season?), the Anya Hindmarch show featured a winding road down an abstract mountain, changing colours as the show went on. The collection was inspired by romantic feelings of winter and motifs found in Old Norse folklore, making a chilly mountain a fitting setting for this runway.
Taking winter in a different direction, Sophia Webster‘s runway channeled her inner ice queen with a snow globe, an icy set and plenty of fake snow. Delicate pastel fairy lights gave the set a frosty ambience and girlish charm.
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