Apr 20, 2018 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
May 13, 2015
Details of the London Design Festival’s 2015 projects were announced today at the V&A, which will once again be the hub for the event. Speakers included V&A Director Dr Martin Roth and festival Chairman Sir John Sorrell, who described the event as a celebration of London as the design capital of the world.
Having attracted 110,00 visitors during 2014’s festival, this year the V&A seeks to encourage an even larger audience by hosting an array of new and challenging projects, which aim to “talk to everyone, from people on the street, to designers,” said LDF’s director, Ben Evans.
One of the V&A’s most striking projects will be You Know You Cannot See Yourself So Well As By Reflection, a pavilion by Mexican architect Frida Escobedo. A collaboration between the V&A, LDF and the Mexican government, the installation opens on 26th May but will culminate with a series of events during the festival. Inspired by Tenochtitlan – an Aztec city that was built on a lake – the pavilion will be made from a series of aluminium platforms that can be moved and adapted, creating an innovative space for a series of summer events and activities as well as being a place for visitors to enjoy lunch in the sunshine.
Also revealed today was the Greenwich Peninsula Landmark Project for 2015: an installation by conceptual artist Alex Chinnock in collaboration with Knight Dragon and supported by Tata Steel and Roger Bullivant. Called A Bullet from a Shooting Star, the piece will take the form of an electricity pylon that appears to have been shot into the earth upside down. Referencing the industrial history of the site, which once included the largest oil and gas works in Europe as well as a steelworks, the gigantic lattice of steel will be visible from planes as they travel to and from London’s City Airport, as well from Canary Wharf and Greenwich.
The London Design Festival will run from 19-27 September, with more than 350 events and installations across the city.
– Laura Reynolds
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.