The incredible 10-day show is a buzzing maze of installations and ideas. WGSN Lifestyle Editor Sarah Housley shares her edit of the must-sees on the schedule
Just as London Fashion Week amps up each September, London Design Festival also starts – a busy, buzzing 10 days of design activities across the city. Each year, the festival gets bigger and better. This time around, it runs from 19-27th September and comprises seven official Design Districts supplemented by hundreds of smaller events. Here are five happenings that the Lifestyle & Interiors team is particularly excited about…
1. Faye Toogood at the V&A
When Faye Toogood creates an installation for LDF, it’s always worth checking out. This year, she’s involved in a few shows – the headline event being a series of “navigational coats” you can check out from The Cloakroom at the V&A. Containing hand-stitched maps, the coats act as beautiful, tactile guides to special exhibits Toogood has placed around the museum. We can’t wait to take one for a meander.
2. Odyssey at Somerset House
Somerset House is getting involved in LDF for the first time this year, and its whole programme looks incredible. Head to Odyssey – a virtual reality installation by Optimist Design and United Realities – to experience the festival’s first major foray into VR. Set within the West Wing, a black fibreglass turbine invites visitors into a digital portal. What lies beyond? “Deep emotions that involve visual, sound and tactile senses”, says Tino Schaedler, art director of Optimist Design.
3. Tom Dixon’s Multiplex
Fresh from Maison & Objet, Tom Dixon is once again preparing to steal the show at LDF with Multiplex which is billed as “an immersive, multi-sensory department store of tomorrow”. Departments will explore design, tech, fashion, film and interiors, and there’ll be a food hall too. Set in the Old Selfridges Hotel, the aim of the show is to question what retail has become today, and what it might become next. A must-visit.
4. Plants Out of Place
This sensory event celebrating wild plants and weeds sounds decidedly intriguing. Hosted in Queen’s Park, north London, Plants Out of Place will include contributions from experimental designers including Studio Drift, Gutedort and Whispery Savoury, alongside foraging tours and the Theatrum Botanicum. With foraging in the spotlight and botanists fast becoming the new foodies, Plants Out of Place looks set to capture the spirit of the times beautifully.
5. WGSN at 100% Design
Last but not least, WGSN has collaborated with LDF’s major trade show, 100% Design, on its 2015 theme Design In Colour – and there will be a number of opportunities to meet us in person during the show’s talks and seminars. Come and see creative director Lisa White discussing the next big thing in design on Wednesday at 4.15pm, and the sensory office on Friday at 3pm; and senior editor Gemma Riberti presenting the S/S 17 Colour Palette on Thursday at 11am. And on Saturday, I’ll be discussing the rise of experience design and its scope in retail at 1.45pm.
WANT MORE? Read this preview blog post from May, which details LDF 2015’s Landmark Projects and major installations.
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