Feb 22, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Last week London celebrated the third edition of the men’s fashion week in Britain’s capital, and with an schedule bigger than ever all eyes were on the city for the S/S 15 showcase. From emerging talent to global menswear brands and Saville Row tailors, Stylesight highlights the best denim collections from the runway.
In just three short seasons, London Collections: Men has seen a significant spike in the number of brands choosing to show in Britain’s capital. This season saw international giants like Christopher Kane and Moschino join the roster of British talent like Burberry Prorsum, J W Anderson and Topman Design. Whats more, England’s emerging talent like Nasir Mazhar, Christopher Shannon and James Long have continued to show London’s importance as creative capital for young men’s design.
Now set in synch and kicking off the menswear calendar, London’s three-day event showcased more denim than ever, with a wide breadth of designers looking to the sturdy fabric as a base for their designs. Here Stylesight’s denim team showcases the best looks from the spring/summer 2015 shows.
Christopher Bailey explored a modern bohemian spirit for S/S 15, delivering contemporary denim silhouettes in a succession of saturated tones. Tailored blazers and trenches were updated in raw denims, while solid blues and whites updated basic trucker shapes.
Tassled Western jackets and ‘70s indigo patchworks set the tone at Topman, kicking off an optimistic exploration of retro leisurewear with groovy flared denim, breezy floral prints, midtone hues and youthful message T-shirts.
Katie Eary takes a walk on the wild side for S/S 15, balancing ‘70s psychedelia with rodeo-inspired looks. Retro bright casts and kitschy patches and appliqués took on a hippie sentiment, updating classics like Western shirts and geeky bootcut fits with a groovy spirit.
Newly-appointed Moschino designer Jeremy Scott explored a logo-tastic offering for S/S 15, appropriating and messing with visuals like Hermes ribbons on eye-popping orange denims, flag mash-ups and reworked Louis Vuitton symbols.
London-based design trio Sibling channeled a teen angst attitude for summer, delivering destroyed and deconstructed denim for a luxe take on punk style. Jeanswear pieces came furnished with tattoo texture with exploded polka dots created from repeat needle-punch perforations.
Championing the current D.I.Y. aesthetic favoured by many of London’s designers, James Long showcased one of his finest collections to date with budet-inspired techniques like wrestling tape patches and frayed triple-wash denims. Sporty shapes like track pants and board shorts appeared with deep boxing shorts elastic waistbands nodding to the youthful sportswear style that many of London’s young men are pushing today.
Head over to Stylesight’s Runway: Quick Look to see the full collections and latest shows from Milan.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.