Loden Dager


New York: Looking to “kids in America,” Loden Dager co-founder Paul Marlow presented a pop-infused take on classic American sportswear. Saturated primary and tertiary hues combined on slouchy, layered separates with a preppy-meets-raver vibe. Looks wavered between urban, active and outdoorsy with details like multiple straps and oversized utility pockets. While color-blocking was present on everything from sweaters to shirts to pants to jackets, variety of classic outerwear styles were understated and basic. Suits, cut with a bit of room, also offered a range of options — single or double-breasted, belted, shawl collar or asymmetric closure.  —Anna Jane Davis

Silhouette: Relaxed / Boxy

Color:  Primary shades — red, blue + yellow / Camel / Hunter green / Bright orange / Navy blue / Khaki / Olive / Grey

Key Items:  pieced shirt / Sweater vest / Chunky cableknit sweater / Roomy utility pants / Fingertip coat

Materials: Selvedge denim / Oxford cloth / Hand-knit cables / Velvet / Lustrous wool suiting / Ultra-fine knits

Print + Pattern: Color-blocking / Plaids / Stripes

Details + Trim: Snap straps / Utility pockets / Contrast piecing + patchwork

Accessories + Footwear: Backpacks / Knit beanies / Chunky lace-ups — boots + sneakers


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