Loden Dager



New York: The designer collective that makes up Loden Dager always promises a conceptual message. For F/W 10 they were inspired by Futurist art movement, which claimed in its 1909 manifesto: “We want no part of it, the past…we the young and strong Futurists!” The Futurists admired speed and technology, embracing new inventions like the car, the airplane and mechanized production. For Loden Dager this translated to a collection of smooth fabrics, easy shapes and the separation of colors. Neutral shades reflecting city streets and construction materials were still important, but so too were sudden bursts of vivid, industrial hues. While other designers were showing rough and rugged, Loden Dager represented a new form of urban minimalism. Luxe turtlenecks and widened cowl necks meant clean-cut layering, while basic winter outerwear received updates like subtle sherpa linings and self-belts.

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