Login

Lo-fi tech a winner at #NRF15 show

One of the wonderful things about technology in the store is of course the way it can surprise and delight shoppers. While the expo floor of the National Retail Federation’s Big Show in New York this week is comprised of all manner of impressive front and backend IT solutions for retailers, there’s a flurry of much simpler ideas that also seem to be grabbing our attention.

Take Panasonic’s Ultra Short-Throw Lens. Attached to a projector, this enables retailers to map content against any surface they like. It’s not a new idea – projectors have been around for years – but the short throw of this one allows very precise placement and the ability for some great detail on things like shirts and trousers (as pictured), down to even a pair of shoes.

Needless to say this booth was heavily surrounded. Accordingly, it’s a nice reminder of the benefits of a lo-fi approach to technology in an ever-pressured world to go guns blazing with impressive consumer facing work.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Big data meets consumer insights. Experience WGSN.

Related Stories

zara shopping habit- young consumers

Is this why your Zara shopping habit drops off when you reach 30?

SXSW: Tech's mindful mood

Sainsbury’s Tu Clothing ad campaign changes according to real-time weather forecasts

Share
Tweet
+1
Share
Pin