Feb 13, 2019 | By WGSN Insider
Nov 01, 2017
By Laura Welch
According to my diary, 2017 seemed to be the year of weddings and I’ve still got four coming up in the next few months (remember 27 dresses? Yep that’s me! Three times a bridesmaid and never a bride? Yep me as well!) and what I have noticed is that people are shying away from the more traditional wedding setting and bringing more of their personality and their own creative ideas to the mix.
It’s not just flowers that the newly engaged need to think about on their big day and Lo & Behold realised this. As a result they launched a full service business, which offers everything prop hire to event styling, invitation design and bespoke creations.
I was lucky enough to attend a wedding that had been styled by Lo & Behold Bespoke, and honestly I was blown away! The attention of detail that goes into every single element is astonishing. You only have to take a look at their Instagram account to see this come to light. If you fancy something different, then check these guys out. Not only do they cater for weddings, next year they plan on launching bespoke Boho hen and stag do packages and you won’t be disappointed. With their first official event taking place on 5th November (the Wonderous Wedding Fair in Southsea) I caught up with owner and one half of Lo & Behold, Ami to find out more.
Lo & Behold looks amazing, and very unique. Tell me how you came up with the idea?
The idea for Lo & Behold crept into creation whilst Maxwell and I were planning our own wedding in 2016… We had dreamt up an unconventional, bohemian day full of all our favourite things and decided to do as much as possible ourselves!
As time went on our vast collection of unique decor grew, newfound skills were fine-tuned and we were just enjoying everything so much that I think something just clicked… Working together, combining our skills and being so creative on something we were both so passionate about, we started think that we could do this for real, for others.
Having both been self-employed before, the idea of a joint business was something we could easily imagine and the pros list just exploded with possibilities. We absolutely loved every minute of creating/crafting/designing and making what we did for our wedding so the idea of being able to do the same for other loved up couples was a dream come true.
The brand has such a unique and bohemian style, do you think weddings are changing and becoming a lot less traditional?
I do… I think with every unique wedding that takes place, the door edges open a little bit more for doing whatever you want. Weddings are shrouded in tradition and I think so many couples get caught up in ‘what you should so’. That is why so many weddings fit that theme and can easily become “samey”.
We chose to shun traditions that we didn’t like or didn’t feel suited the day we wanted. Luckily our families were supportive, as I know this is a huge factor for many couples that end up doing something they’re not so keen on, just to keep the family happy.
I can honestly say though that everyone commented on how our day was so ‘us’, and of all the weddings I have been to (and there have been many) the ones that stand out are the ones where couples have had a day that is utterly ‘them’. I can’t recommend it enough and I hope that as more companies like Lo & Behold Bespoke crop up, more and more couples will feel confident is following their dream wedding rather then the cookie cutter traditional affair that is drummed into us.
Where do you get your inspiration from? Who are your favourite brands to follow on IG?
I think my inspiration has evolved throughout my relationship with Maxwell, together our home is a collection of odd, old and eclectic finds, and our wedding was a reflection of this!
Luckily our styles compliment each other and there’s a definite vintage/70s feel with a very autumnal colour palette.
On Instagram you can find me lusting after @daughtersofsimone @ruedeseinebridal @huntandgather_rentals @fillyboo @lovestonedcreative @festivalbrides and @Junebugweddings @greenweddingshoes @brideandtonic among many many more. There are so many amazing alternative and bohemian brands out there and being such a visual person I adore Instagram and love sharing what’s inspiring us and what we’re currently working on!
Do you have a particular favourite part of the job, i.e. making the invites, or creating bespoke hen presents and keep sakes?
We love responding to a theme or a brief and creating something that someone adores. When someone exclaims, “Oh that’s perfect, it’s just what I imagined“, I can’t describe that feeling, being able to help realise someone’s dreams is an incredible thing and I think why the ‘Bespoke’ part is so important and vital to what we do and why we do it!
How has social media played a role in creating Lo and Behold?
Like any bride-to-be I was utterly inspired (and sometimes overwhelmed) by Pinterest. It was while pinning for our own wedding that I saw so many ideas, some of which didn’t necessarily fit our theme, but would also be amazing. Rather than getting carried away I ended up starting the social media sites for Lo & Behold way before we launched the business… This enabled me to start thinking of all the different styles, which in turn helped shape the types of events we want to help create.
I also joined the Love My Dress Wedding Belles Facebook group, which proved to be incredibly helpful, offering support and advice throughout… Social media is an invaluable tool in launching a new business, it’s a great way of showcasing who you are while meeting other likeminded companies and collaborating.
I read that you made your beautiful wedding dress – could this be something that Lo & Behold bespoke branch out into, in the near future at all?
We (my amazing Mumma Lo & I) ended up making my wedding dress, as I had fallen head over heels in love with a Rue De Seine dress which whilst utterly beautiful was unfortunately way over our modest budget and also the sample size 10 was too small for me to properly try on. I found it really difficult to find unique bohemian wedding dresses which would suit my size 14/16 frame. It seemed all the dresses I loved were designed with a size 8 in mind and all the plus size options were far too traditional and uninspiring.
Deciding to make my dress was one of the best decisions we made, not only was it a wonderful experience shared with my mum, but also I got the dress of my dreams, which fitted me, and my curves, perfectly.
I’d love to start offering this service as part of Lo & Behold’s Bespoke Design service, but I would be calling on the skills of my amazing Mumma as she really is incredible. She also made all my bridesmaids dresses and her own beautiful outfit. I believe that this pooling of creative talent, be it mine, my husband’s or my mother’s is the strength of Lo & Behold. We want to be able to help other likeminded people have the day of their dreams… so watch this space as we’ll just keep evolving and expanding over time.
Find out more about Lo and Behold Bespoke here.
Photo credit: Hayley Savage Photography
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.