Oct 29, 2018 | By Alice Gividen
Fashion campaigns can often be so serious, that they lack that lighthearted laid-back vibe, which makes consumers smile and also purchase. Happily, the latest Michael Kors campaign does indeed make you smile. The designer is back with the latest season of Michael Kors The Walk teaming up with the coolest girls on the block. Last season, the campaign was shot in New York with singer-songwriter Solange Knowles, model Soo Joo Park, and Princess Olympia of Greece as some of the featured faces. And while you might think it would be tough to follow that, he’s done it again.
For Spring, LION BABE’s Jillian Hervey, actress/singer Hailee Steinfeld, actress Kelly Rohrbach and model Hikari Mori have decamped to the west coast, strutting their stuff in the streets of Los Angeles, for a fun, street style focused accessories campaign, shot again by notable street-style photographer Tommy Ton.
“Sunny Los Angeles was the perfect destination to celebrate the arrival of spring,” says Michael Kors of the new campaign. “These four women have adventurous and optimistic styles that set the tone for the season.”
Bags from the MICHAEL Michael Kors Mercer bag line were hand painted by Daisy Emerson, a renowned London based illustrator to reflect each girl’s personal style. Michael Kors x FUJIFILM INSTAX Cameras and colorful keychains and wallets have supporting roles in the campaign behind the trendsetters and the Mercer bags, but still add a sense of glam to the cheery spring campaign.
On the backend of the campaign, Michael Kors used the social technology from Sprinklr to allow brand followers to take part in the campaign by posting their own street style photos on Instagram and Twitter. Using the hashtag #SidewalkSpotted, users have the chance to have their photos featured on the Michael Kors The Walk website, found here.
Like this article? Follow Cassandra on Instagram here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.