May 16, 2018 | By Yvonne Kostiak
Jeremy Lin on his second consecutive cover of Sports Illustrated
Knicks point guard Jeremy Lin has made his influence in the past month at Madison Square Garden. With an underdog story and a last name to easily incorporated into headline puns and hashtags, Lin has captured global media attention in a world that easily latches onto one figure. (Tebow, anyone?)
#Linsanity is everywhere. Attendance (and ticket prices) are at record highs for arenas housing the Knicks, MSG network views have a 70% increase, along with massive amounts of media attention have been the result of Lin’s winning plays for the Knicks. With two Sports Illustrated covers under his belt, a massive twitter following, and must-have jersey, the Knicks have been the topic of most-all NBA media coverage the past month, providing a much needed break for the team-to-beat Heat and their star player and noted tastemaker Lebron James.
Stylesight mentioned Jeremy Lin back in December for our Top 10 Asian Athletes, noting his potential due to his academic achievements as the star player of the Harvard men’s basketball team. As the first Taiwanese/Chinese American to play for the NBA, it was hard not to recognize a star on the rise.
From a gear perspective, Lin is seen on the court regularly with the Nike Zoom Hyperfuse 2011 with talk of a ‘Linsanity’ in the works. His Harvard roots have Spike Lee wearing maroon courtside, and Nike has him professing his favorite sneakers for on and off the court.
Another appealing aspect to this shift for the Knicks is the strength of teamwork highlighted in recent plays. Amar’e Stoudemire and Carmelo Anthony – star players for the Knicks – haven’t been apart of this winning streak. Instead, Lin excels with the help of Landry Fields, Tyson Chandler, and lesser known players Imen Shumpert, Jared Jefferies, and Steve Novak. It’s also great to see New York, specifically Madison Square Garden, continuing as a large draw for the sports market. The iconic arena is an excellent backdrop for Lin’s crowd-pleasing plays.
The Active Team is ready to see Lin and Lebron go head-to-head in tomorrow night’s game against the Heat before all of the excitement turns to the All-Star Games in Orlando this weekend. – Calvy Click + Chris Ye
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