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Lifestyles of the Rich & Skinny

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With no current plans to open physical stores, the innovative denim brand Rich & Skinny has gone to the web in a unique way to reach its customer base. Their new online site opens at a luxurious home and pool, flanked with characters living the life to match. Click-on furniture or a character and unleash the risqué film, “Lifestyles of the Rich & Skinny” or “Heiress Gone Wild.” Click to shop and you’ll enter a dressing room, where models await in each denim style, to catwalk on command.

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