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Sustainability

As consumer demand for sustainable, ethically-sourced products heightens, here at WGSN we’re dedicated to highlighting the opportunities this challenge presents across the board.

21 posts  |  Last entry Sep 24, 2018

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A sustainable approach – introducing EKA from India

Get to know Eka – an Indian-based fashion brand hand-made by a community of local weavers. WGSN caught up with Rina, the founder, to discuss the values that drive her company.

The Sustainability Series: Prosperity Textiles and manufacturing sustainable denim

As consumer demand for sustainable, ethically-sourced products heightens, here at WGSN we’re dedicated to highlighting the opportunities this challenge presents across the board. A shift towards …

Sustainable fashion: Asia in focus

WGSN sits down with Yeechoo’s marketing director Fioni Fong to find out how they plan to help reduce the environmental impact of the industry, whilst still meeting Asian consumer demands for designer goods and the latest products.

The Sustainability Series: HARA founder on brand transparency and sustainable inspiration

For the next installment in our Sustainability Series, WGSN caught with sustainable lingerie brand HARA. Founder Allie Cameron talked the sustainable consumer, living in India, and brand transparency. 

ecoBirdy: The new brand that’s out to make circular design cool

ecoBirdy creatively upcycles plastic toys into distinctive, recyclable furniture for kids, and runs a school programme that introduces children to the concept of circular design and sustainability. WGSN's Lifestyle & Interiors team reports.

Towards zero waste: Three reusable tableware products to invest in

Coffee cups, sandwich wraps and straws are all getting a sustainable upgrade. WGSN's Sarah Housley picks three of the brands to know

Copenhagen Fashion Summit 2018: Sustainable solutions

Copenhagen Fashion Summit is the world's leading business event dedicated to the role of sustainability in the fashion industry. WGSN was in attendance this year, looking into the newest sustainable solutions to hit the market.

Zohra Rahman: Apprenticeship, craft and design aesthetics

Located in the heart of Lahore, Pakistan, the Zohra Rahman workshop is rooted in a reinterpretation of the Eastern concept of gharana (apprenticeship). WGSN caught up with the jeweller to talk apprenticeships, brand mission and design aesthetics.

The Sustainability Series: THE KINDCRAFT

We caught up with THE KINDCRAFT founder Lauren K. Lancy for the next in our sustainability series to talk her experience, THE KINDCRAFT mission and the longevity of slow fashion.

sustainability

Marketing strategy buzzwords: Sustainability

Once defined by PETA and FEED bags in the early 2000's, sustainability has become as capitalized a marketing tool as feminism. As some brands show how to do it right, and others miss the mark, we look at how to expand your brand/client’s own efforts.

The Sustainability Series: Learning from the V&A’s “Fashioned from Nature”

Fashioned from Nature, the V&A's latest fashion offering, opened its doors to the press yesterday and is anticipated to become the most popular of the museum's exhibitions this year.

Sustainability 2018: Adapting to a new ecosystem

As sustainability continues to play a key role on the UK high street, retail must go further than simply offering sustainable collections - new ethical ecosystems must be developed. Here's our four strategies for success.