Dec 08, 2017 | By Carlene Thomas Bailey
Experience Lifestyle & Interiors on WGSN.
Mar 16, 2015
National Geographic Channel has installed a series of puzzle rooms at South By Southwest in which visitors get the chance to see how good they’d be at surviving Life Below Zero.
Located right next to the Austin Convention Centre at the beating heart of SXSW, the experience challenges festival-goers to leave the Texan sun and immerse themselves in the icy climes of Alaska – inspired by the channel’s hit TV show Life Below Zero and its star, Sue Aikens, who lives 200 miles north of the Arctic Circle. Upon entering the room, guests must solve puzzles and decipher clues to #EscapeTheCold.
Life Below Zero is one of the more inventive activations taking place at SXSW this year; our other favourite is Mophie’s Rescue campaign, which has been sending St Bernards equipped with Mophie products on their collar, to help out anyone whose device is running out of juice. To receive a canine visit, delegates must tweet Mophie with the hashtag #mophieRescue and details of their current location.
Needless to say, Mophie’s campaign is proving particularly Instagram-friendly; but it’s National Geographic’s that takes the prize for experience this year.
– Sarah Housley
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.