Sep 22, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Everybody’s into Liberty florals right now; there have been collaborations with Nike, B-Store, Supreme, Dr Martens and most recently, Levi’s. But the latest brand to tap this English floral is AG Jeans from California.
The Liberty floral is an iconic micro repeat, spanning many design variations but still highly recognizable for its English Heritage look and pale, pretty colorways. AG has taken this beautiful aesthetic and re-worked it in a soft palette of faded Summer indigos for S/S 13. Sold exclusively on the Liberty website, the L.A.-based brand has chosen three iconic repeats to produce a pretty, 13 piece capsule collection including shorts, dresses, jeans, and shirts using tonal, laser-printed and discharge techniques in indigo and white.
“Liberty’s timeless floral prints and AG’s peerless fit, fabric and finishes have resulted in a sublime marriage of floral print and denim,” explained Samuel Ku, creative director of AG.
The collection launches March 21st on the Liberty website.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.