Apr 11, 2018 | By Jennifer Zhang
Request a demo to experience WGSN.
Sep 16, 2017
London: Eudon Choi sets a precedent for the beginning of London Fashion Week with a collection full of beautiful, wearable clothes. This season, Choi continued his ‘architectural exploration’ and looked to the esthetics of Eileen Gray and her modernistic villa on the South eastern coast of France. The villa she designed with her lover, Jean Badovici, hence Choi’s presentation was titled E 1027 – E for Eileen, 10 – Jean, 2 – Badovici, 7 – Gray. Gray’s designs bordered between the minimalistic lines of architecture and spontaneous creativity, consequently, her geometric forms found their way with square cut double breasted blazers, worn with voluminous trousers, cut diagonally and tapered at the ankle, while tunic dresses came with rounded sleeves and layered over slim pants. There was a distinct Riviera touch to this collection with a palette of maritime colours applied to a dot print and classic checks which Choi used for his tailored pieces. This fresh appeal continued in a white shirt, cut asymmetrically across the shoulders while easy shoulder-baring dresses provided a summery alternative. Choi’s collection brought together his architectural craftsmanship with a refined elegance and feminine sesnsibility. – Lizzy Bowring
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.