Oct 05, 2017 | By Carlene Thomas Bailey
Request a demo to experience WGSN.
Sep 17, 2017
London: Christopher Bailey has hit a stride with his latest collection for Burberry’s Fall 2017. ‘The times they are a’changing’ and not least for Bailey, to take an iconic British brand and lead it into the future but still keep the idea alive is no mean feat. (Bailey last season stepped into the future but this season, he leaped). A new venue, an upbeat soundtrack from the Pet Shop Boys, a curated retrospective of photography and portraiture of British society at all levels, it is all extremely relevant to Bailey’s modernistic approach.
Mentioning the women who protested at Greenham common, in the 1980s, and the protective clothing they wore against the elements gave rise to the new plastic raincoat reimagined and crafted in colour! Pink, teal, plaid this will indeed be the new must-have. But there was more, Bailey found inspiration from the brand’s original print (an immediately recognisable check pattern, which has long been imitated and bootlegged by others, before finding its way back home). Anoraks were reinterpreted in recoloured Burberry checks, plus updated fairisle vests and long cardigans to keep the cold at bay, baseball caps, long-sleeved sweatshirts which honed in on that youthful street vibe and slim plaid trousers and knitted dresses – clothes to weather any storm.
“A little more honest, a little less polished,” was how Bailey summed up.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.