May 11, 2018 | By WGSN Insider
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Our beauty team went backstage at London Fashion Week to talk to the hairstylists and make-up artists who created the looks. Here are our highlights from Gareth Pugh & Vin & Omi.
Alex Box for MAC Cosmetics was inspired by Wayne Rooney and football hooligans for a striking, pillar box red make-up look to mark Gareth Pugh’s 10 year anniversary, and his return to the London schedule. Applied with fingers, a thick, graphic red line was placed vertically down the centre of the face and horizontally across the eyes for an England flag effect.
For the hair, Anthony Turner for L’Oreal Professionel created four looks inspired by Royal Britannia, referencing everything from Queen Elizabeth and the Punk era through to nursery rhymes and Boadicea. Anti-establishment, anarchic but inherently British, Pugh wanted the girls to look like warriors.
The first look, inspired by Queen Elizabeth films, composed of a short, choppy wig designed to look as though the girls had cut all their hair off. With an inherent punk edge, the second look was softer in comparison, inspired by royal horses and their guardsmen. An amazing, long ponytail was wrapped in leather and chopped bluntly at the end. Fringes that fell low over the face represented the visors worn by horsemen.
Various products were used to create these looks including TechniArt Glue, Mythic Oil and Infinium hairspray.
Vin & Omi
Joel Goncalves from Daniel Galvin was asked to create cloud like wigs from sheep and llama wool at Vin & Omi – which the two designers had scoured the country to find. Without any restrictions, wigs were wild and untamed, doused heavily in hairspray and then blow dried to create patches of wispy, broken tufts. A contrasting texture was created between the sheen of the base wig and the animal’s fur, with a blond, brown, orange and sky blue version. 32 wigs were created taking over two days to complete.
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