Sep 13, 2018 | By Sarah Owen
Get more with a WGSN membership. Click for a demo.
Feb 24, 2015
By Theresa Yee
Our beauty team went backstage at London Fashion Week to talk to the hairstylists, make-up artists and manicurists who created the looks. Here are our highlights from the last day.
Emilio de la Morena
Inspired by a girl that’s not all that fussed about her make-up, Celia Burton for Maybelline created a look based on the morning after the night before. Designed to look sweaty and unkempt the face was balmy, and textures took on an ever so slightly grunge edge.
A sophisticated smudge was created on the eye using a blend of eight colours from Maybelline’s 24 Hr Colour Tattoo range – matched to each individual’s skin and kept subtle and delicate. A normally accidental mascara goop was created in the corner of the eye while lashes were kept clean and slightly curled. Wanting to keep each girl as individual as possible, Burton left skin natural and without powder, just adding an under-stated contour with BB Cream in Universal Glow. Lips, as Burton said, were an “after-thought”, or at least made to look as such with a pinky nude tone, pressed on then blotted out for a low-key bitten lip. This girl is comfortable in her own skin.
For hair, Leigh Keates for Cloud Nine channeled the same sweaty, just-left-the-club vibe with an accidental bun. Parted off-centre to the left, hair was brushed back into a pony and tied with elastic. Fingers were dragged through the front to make purposeful indentations, the pony split in two, twisted inwards and then back together into a messy, textured bun. Excess elastic was used to hold the hair in place, pointedly on show distorting the perfect shape. Enhancing the finger marks was key to this look, with Keates using Cloud Nine’s The Micro Iron to tease the sections outwards. For that sweaty sheen, styling cream was lathered over baby hairs at the hairline.
Frozen’s Let It Go blasted from the catwalk backstage, aptly summing up the brief given to hair stylist Tina Outen for Bumble and bumble at Ryan Lo.
Creating three different looks, Outen’s girl was young and fearless, experimenting with her hair for the first time but always falling just shy of the curb, for a glamorous Barbie-esque look with a twist.
For the first style, a floppy, slightly-too-long fringe was clipped to long, shiny curls for a look inspired by Amanda Bynes. Cara Delevingne was the muse for look two which saw huge brushed out curls that were pinned backwards over the parting at the front, and the final look was a high, curled ponytail enhanced with the addition of hairpieces. Thickening Full Form mousse and Dry Spun Finish were used for all three looks.
For make-up, a Disney princess met the Manga style for a fantastical look complete with long, feathery false top lashes in #44, a pearly pink eye in Pink Freeze and white eyeliner. Lips were coloured in Pink Opal pigment for a lightly diffused appearance and coated in gloss. The look was full on but kept chic.
H by Hakaan Yildirim
Jonny Engstrom for L’Oreal Professionel created a hair look that wouldn’t detract from the designer’s highly textured, impeccably structured and hat heavy collection.
A beautifully slicked-back ballerina bun was used to show off the face and keep hair simple and low-key. A liberal application of TechniArt Pli and TechniArt Glue was used, layered into sections of the hair from mid-length to the roots, leaving hair malleable and easy to twist up into a low hung circular bun.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.