Apr 13, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Nov 14, 2013
Hypebeast X Levi’s denim canvas project aims to intersect two unique creatives each with an unwavering passion, whether it be fashion, art or design.
Having never met before, the guys at Levi’s have asked two creative talents to engage in a lively collaboration to customize an iconic Levi’s piece in this unique project in association with Hypebeast.
Their first pairing is with artist Aaron De La Crus and quilter Maura Ambrose. Aaron is an artist and designer based out of San Fransisco who has created a cult following surrounding his linear paintings. Maura comes from a traditional and hand-crafted background and has an artisanal approach to design and quilting. Maura started her own business creating hand-crafted quilts named folk fibers based in Texas. They both embarked on reworking the classic Levi’s western shirt: Maura taking elements of her traditional craft skills by hand stitching, while Aaron drew stitch lines in his iconic linear manner. The isolated drawing was hand-stitched using Japanese Sashiko thread and stitch techniques, which created a truly decorative, detailed and hand-crafted piece with a fine art influence.
Levi’s X Hypebeast’s second pairing is with accessory designer Richard Liu of DSPTCH based out of San Francisco and fellow accessory designer Alice Saunders of Forestbound based in Boston. Richard’s design aesthetic is taken from functionality and everyday users while Alice takes inspiration from historic and vintage well-worn, utilitarian fabrics. They both have a affection for durability so they decided to rework the classic trucker jacket into something functional, incorporating vintage military durable fabrics but still keeping its iconic sensibilities. Mixing vintage fabrics from Alice and modern trims from Richard, they used both their backgrounds to create an item that truly looks like a Levi’s product but with a fresh personality.
Levi’s X Hypebeast’s final pairing is with Jay Palmer who is from Tangleblue textile consultancy based in San Francisco and Miguel or “Miggy” who is the co-founder of U.S. Alterations based in Los Angeles. Miggy has a long history of being an integral part of the local fashion and cultural scene of Los Angeles. He is hugely involved in the foundation of the Los Angeles’s De La Barracuda. Jay Palmers background is in artisanal, hand-woven textiles using traditional methods and looms. They were both excited to be collaborate and re-work the classic 501 jean. Jay interestingly presented some hand-woven fabrics literately made from recycled and cut up Levi’s jeans whilst Miggy was determined not to loose the integrity of the classic jean but wanted to add a punk-rock element. They created a jean that had hand-crafted, D.I.Y elements but also possessed a punk rock feeling.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.