Oct 04, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
At the end of March, Levi’s Vintage Clothing hosted a launch party to celebrate their S/S 13 Miner collection at Unionmade in San Francisco. For the evening, LVC invited the Levi’s Archive Team to share some of the exceptionally special turn-of-the-century Levi’s garments that inspired this Spring offering.
Over the first quarter of 2013, the Levi’s Vintage Clothing team has already been showcasing their Spring/Summer 13 collection throughout the States and Europe. So far, their Hotrod collection has toured Las Vegas, New York, London, Amsterdam and Berlin, with more stops scheduled in Japan.
To celebrate the second story of the season, The Miner, Creative Director, Miles Johnson and his team tapped San Fran menswear boutique, Unionmade to host the launch of the capsule collection, which the store has in its entirety (except for a few pieces that had already sold out!). Windows and mannequins were dressed in LVC pieces (including the miner’s beautiful 1870s triple-pleat gingham blouse, and the miner’s daughter’s bib dress) that were inspired by the workers of the late 19th century, whom Levi’s product was original made for.
The main event was a special presentation of archival pieces that inspired the collection. Stacia from the Archive Team brought over six pieces that were on display, including the Baryard jeans, two closed front jumpers (duck and denim), and the LS&Co shirt that inspired pieces from the women’s collection. To keep the event as authentic as possible, Anchor Brewing’s California Lager was served, as it is a revived style of beer that was first brewed in the Sierra Nevadas by unsuccessful Miners in the 1870s.
As expected, some of San Fran’s most sharply-dressed guys and girls were in attendance among the bustling crowd of over 100 people — most notably, Len Peltier, Levi’s Creative Director, and a dapper gent dressed in the infamous Bing Crosby denim tuxedo jacket.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.