Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Levi’s Station to Station public art project kicked off last week and has already stopped in three major US cities. We’ve been following this exciting multi-event train ride, curated by artist Doug Aitken for the last few days and it’s a really ambitious experience.
Station to Station connects artists and musicians, showcasing their diverse talents and works over a three week mammoth train journey across America. It started in New York last week and makes the journey from the east to west coast, stopping off at nine additional cities (details are at the bottom of this post) mimicking the movement by pioneers in Gold Rush era America.
So far it looks like pretty inspiring stuff: New York kicked off with performances by Ariel Pink, No Age, Yoshimio and Boredoms as well as The Kansas City Marching Cobras (a unique, region-specific African American marching band that merges traditional dance with aspects of voodoo).
The music was accompanied by art from Kenneth Anger, Urs Fisher, Liz Glynn, Carsten Höller, and Ernesto Neto. These hand-picked artists were commissioned to envision a yurt that visitors could explore and interact with on the night. They were joined by a collection of Levi’s® yurts that celebrated local artisans and products associated with the jeans brand: Folk Fibers, Cobra Boots, Chimayo, and Junkyard Jeans.
Events, gigs and art installations will travel with the train journey over the next few days and weeks. The procession has already stopped in Pittsburgh; take a look at the videos below to see what happened along the way and follow their Instagram feed for daily visual updates.
If you’re in the US, catch one of the many events in your city:
Brooklyn Launch (9/6) –> Pittsburgh (9/8) –> Chicago (9/10) –> Minneapolis / St. Paul (9/12) –> Santa Fe (9/18) –> Winslow, AZ (9/21) –> Barstow, CA (9/24) –> LA (9/26) –> Oakland / SF (9/28)
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.