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Levi’s S/S 11 Kidswear Ad Campaign

Shot on a beach, the silhouettes and denim styles take on a cleaner, Americana attitude-the girls collection is characterized by blues and whites which relate back to the nautical nature of the campaign, while the boys collection looks to classic menswear styles in sun bleached blues with pops of red check shirts serving as a main accent color.

The collection reminds us of our story, ‘Western Americana’ which features in our exciting new, twice annual Tween report that went live last week.

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