Levi’s S/S 11 Kidswear Ad Campaign

Shot on a beach, the silhouettes and denim styles take on a cleaner, Americana attitude-the girls collection is characterized by blues and whites which relate back to the nautical nature of the campaign, while the boys collection looks to classic menswear styles in sun bleached blues with pops of red check shirts serving as a main accent color.

The collection reminds us of our story, ‘Western Americana’ which features in our exciting new, twice annual Tween report that went live last week.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Get more Denim insights as a WGSN subscriber

Related Stories

Necessity is the mother of all invention – Introducing UBI-IND Mi Cocina

Why Yayoi Kusama matters today

Inclusive denim: 7 For All Mankind launches extended sizes